We had an event every January called Let It Snow. If it snowed 3” on Super Bowl Sunday, all the furniture you purchased on a predetermined shopping day would be free. There were a lot of logistics and creative needed to make this happen including having emails saying it did/didn’t snow and a reminder email to participants sent just before Super Sunday. For legal reasons, it was not available in Michigan, so I created dynamic content blocks for the promotional emails. They would show our current sale in Michigan and Let It Snow outside of Michigan.

digital, promotional